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ITC, Godfrey Phillips Shares Tumble Amid Proposed 35% GST on Cigarettes

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The Group of Ministers on GST has proposed raising the tax on cigarettes, tobacco, and aerated beverages from 28% to 35%.

Tax Proposal Impact

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ITC shares fell 2.16% to ₹466.85, Godfrey Phillips dropped 2.7% to ₹5,605.3, and VST Industries declined 1.7% to ₹319.75.

Market Reaction

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Higher taxes may lead to reduced cigarette volumes, consumer downtrading, and a rise in counterfeit tobacco products.

Impact on Cigarette Sales

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Punitive taxation has driven consumers toward illicit and lightly taxed tobacco products," ITC noted in its FY24 report

ITC's Statement on Taxation

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The Union Budget 2024-25 maintained stable taxes on tobacco, aiding ITC in focusing on volume growth with minimal price hikes.

Previous Tax Stability

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Before the GST proposal, ITC was expected to report mid-single-digit volume growth for FY25, according to analysts.

Brokerage Expectations

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The GST Council, chaired by the Finance Minister, will review the proposal on December 21, with potential volume impacts looming.

Next Steps

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The proposed 35% GST on tobacco could disrupt the market, impacting stocks, sales, and consumer behavior in the coming months.

Conclusion